Going to the Web: Effective Communication Tool for Librarians and Information Managers

  • Roshan Lal Raina Indian Institute of Management


As the source of competitive advantage has shifted from “labour” to “capital” and now to “knowledge”, individuals as well as organizations are encountering opportunities as well as threats in order to stay competitive, with or without a desired level of knowledge support. In the context of this information thriving era, effective Knowledge Management (KM) support holds the key to the survival and growth of individuals as well as organizations.

Author Biography

Roshan Lal Raina, Indian Institute of Management
Roshan Lal Raina is Professor, Communications, Indian Institute of Management, Lucknow, India.