Rural Libraries and Communities: Providing Better Services through Creation of Social Capital

Authors

  • Susan E. Russell University of Oklahoma Libraries
  • Jie Huang University of Oklahoma Libraries

Abstract

This paper provides an analytical overview of literature on providing library services to rural communities through creation of social capital. The concept of “social capital” is introduced. Marketing techniques and outreach ideas are identified and discussed. Through introducing the concept of social capital and examining ways of marketing library services to rural communities, the authors hope that rural librarians can have effective ways to bridge the communities they serve with the services they provide and to ensure the library’s value is communicated to the community at large.

Author Biographies

Susan E. Russell, University of Oklahoma Libraries

Associate Professor of Bibliography & Cataloging Librarian at the University of Oklahoma Libraries in Norman, Oklahoma.

Jie Huang, University of Oklahoma Libraries

Associate Professor of Bibliography & Cataloging Librarian at the University of Oklahoma Libraries in Norman, Oklahoma.

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Issue

Vol. 20 No. 1 (2012)

Section

Articles

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