Patterns of Adoption of Electronic Publishing Innovations among Nigerian Publishers

Authors

  • Emmanuel Ifeduba
  • Godwin Shoki

Abstract

This study investigates patterns of electronic publishing innovations among Nigerian publishers. The survey method was employed using a questionnaire, interview guide and observation guide. The results show that electronic publishing innovations were adopted by the majority of the publishers and printers. The study concludes that Nigerian publishers adopted only those innovations that have become imperative for their success while slowly adopting others, especially ones that make the least demand on their finances. Their level of commitment favours foreign publishers whose products they market and whose facilities they use for online distribution.

Author Biography

Emmanuel Ifeduba

Dept. of Communication & Language Arts, University of Ibadan, Ibadan, Nigeria.

Published

2010-04-13

Issue

Section

Articles