Advocacy Revisited: Newer Insights based on Research and Evidence

Authors

  • Ken Haycock University of British Columbia / San Jose State University

Abstract

The Seventh Follett Lecture, Graduate School of Library and Information Science, Dominican University, 9 February 2011

Although a popular focus for librarians, advocacy is often misunderstood and rarely evaluated. It is not publicity, public relations, messaging, marketing, or lobbying alone. It is a planned, deliberate, and sustained effort to develop understanding and support incrementally over time. Greatest success comes through positive relationships, employing proven strategies for social influence — consistency and commitment, reciprocation, authority, liking, social proof, and scarcity.

Author Biography

Ken Haycock, University of British Columbia / San Jose State University

Ken Haycock is professor emeritus at the University of British Columbia and at San Jose State University, where he also coordinates the Center for Information Research and Innovation. Dr. Haycock holds graduate degrees in Business Administration, in Education, and in Library and Information Science. A prolific writer and speaker, he has been honored with national and international awards for his contributions to teaching, research, and service, by groups as diverse as the American and Canadian Library Associations, the American and Canadian school library associations, the Association for Library and Information Science Education, the honor societies Bet Phi Mu and Phi Delta Kappa and the Governor–General of Canada. Dr. Haycock held the Follett Chair in Library and Information Science for 2010–2011.

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Issue

Vol. 19 No. 1 & 2 (2011)

Section

Articles

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